Godrej Security Solutions : Khushiyon Ke Rakhwale

 
 

To transform Godrej’s image from a brand that protects valuables to one that protects happiness. By linking security with joy, the campaign aimed to emotionally reposition home lockers and drive D2C engagement through immersive real-world activations.

Our Role

Eventures Unlimited conceptualized and executed a national, joy-led campaign that turned Godrej lockers into symbols of happiness. From insight to on-ground activation, we brought the idea alive through experiences that blended emotion, interactivity, and impact.

Event Highlights

  • Locations Zaveri Bazaar (Mumbai), Karol Bagh (Delhi), Malleshwaram (Hyderabad), Pungutta (Chennai).
  • Occasion Dhanteras – India’s biggest gold-buying festival.
  • Experience Partnered with 100+ jewellery stores across 4 cities Distributed Godrej coupons with every festive purchase Installed life-size Godrej lockers in bustling markets Shoppers unlocked surprise gifts & 10% D2C discounts On-ground brand experts offered personalized locker consultations
  • Impact Transformed gold shopping into a joyful, shareable experience — connecting Godrej to festive emotion and family traditions.
  • Activation 2 Taking Joy to the Skies.
  • Partnerships Air India Express & Adani Airport Group.
  • Locations Flights from Bangalore & Hyderabad → Lucknow.
  • Experience In-flight announcements teased the surprise. Passengers received exclusive Godrej coupons mid-air Upon landing, greeted by a life-size locker installation at Lucknow Airport Travellers unlocked assured gifts — extending joy from sky to ground Each received 10% off coupons for Godrej D2C store
  • Amplification & Buzz.
  • Collaborated with 8 lifestyle, parenting & travel influencers for gold market activations.
  • Partnered with 3 travel influencers for airport experience coverage.
  • Influencers shared real-time content: Reels, Stories & Posts capturing locker moments.

The Outcome

    • 5 Cr+ campaign reach.
    • 3 Lakh+ festive footfall.
    • 1 Lakh+ locker interactions.
    • 500+ high-intent D2C leads.
    • 100+ retail store partnerships.
    • Countless smiles, stories & moments of joy unlocked.
    • The Takeaway
    • We didn’t just market security — we made it emotional.
    • We didn’t just sell safes — we unlocked happiness.
    • Godrej became not just a name in protection, but a true Khushiyon Ke Rakhwale.