Godrej Security Solution 4.0 Desh Ki Tijori

 
 

Conceptualized & Executed by Eventures Unlimited

To transform Godrej’s image from a brand that protects valuables to one that protects happiness. By linking security with joy, the campaign aimed to emotionally reposition home lockers and drive D2C engagement through immersive real-world activations.

Our Role

Eventures Unlimited conceptualized and executed a national, joy-led campaign that turned Godrej lockers into symbols of happiness. From insight to on-ground activation, we brought the idea alive through experiences that blended emotion, interactivity, and impact.

Event Highlights

  • Locations: Zaveri Bazaar (Mumbai), Karol Bagh (Delhi), Malleshwaram (Hyderabad), Pungutta (Chennai)
  • Occasion: Dhanteras – India’s biggest gold-buying festival
  • Experience: Partnered with 100+ jewellery stores across 4 cities Distributed Godrej coupons with every festive purchase Installed life-size Godrej lockers in bustling markets Shoppers unlocked surprise gifts & 10% D2C discounts On-ground brand experts offered personalized locker consultations
  • Impact: Transformed gold shopping into a joyful, shareable experience — connecting Godrej to festive emotion and family traditions.
  • Activation 2: Taking Joy to the Skies
  • Partnerships: Air India Express & Adani Airport Group
  • Locations: Flights from Bangalore & Hyderabad → Lucknow
  • Experience: In-flight announcements teased the surprise Passengers received exclusive Godrej coupons mid-air Upon landing, greeted by a life-size locker installation at Lucknow Airport Travellers unlocked assured gifts — extending joy from sky to ground Each received 10% off coupons for Godrej D2C store
  • Amplification : & Buzz
  • Collaborated : with 8 lifestyle, parenting & travel influencers for gold market activations
  • Partnered : with 3 travel influencers for airport experience coverage
  • Influencers : shared real-time content: Reels, Stories & Posts capturing locker moments

The Outcome

    • 5 Cr+ campaign reach
    • 3 Lakh+ festive footfall
    • 1 Lakh+ locker interactions
    • 500+ high-intent D2C leads
    • 100+ retail store partnerships
    • Countless smiles, stories & moments of joy unlocked
  • The Takeaway
    • We didn’t just market security — we made it emotional.
    • We didn’t just sell safes — we unlocked happiness.
    • Godrej became not just a name in protection, but a true Khushiyon Ke Rakhwale.